Mead West Vaco at Drinktec
The Olympics of the Beverage Industry
world’s top brands
MWV is a design-driven packaging solutions company whose products help the world’s top brands entice and engage consumers. Leading up to drinktec, the massive global beverage industry event in Germany, MWV tapped GPJ to help them develop a wholly original visual system and experience design – audience journey, technology, content and media – to better tell their new brand story, rooted in the message: “Delivering value from insight to in-market”
The result was that, despite being set among competitors with significantly larger presences and budgets estimated at multiple times that of MWV’s, the environment was chosen by Beverage Daily as one of the top experiences at drinktec 2013 – a huge success for MWV. The effort also led to a stronger positioning for MWV as a global thought leader in the industry and higher-than-expected sales activity onsite and post-event.