EMC’s New Look to its Business Partner Program
EMC embarked on its greatest journey with our partners along side.
New Partner Program
On January 1, 2014, EMC embarked on its greatest journey with our partners along side. Say hello the new EMC partner brand: EMC Business Partner—providing our partners the flexibility to represent all of their achievements within our program and sharing the equity of both established companies.
The creative team at the global agency George P. Johnson teamed up with the innovative minds of EMC in an effort to produce a brand campaign that would highlight EMC’s newly minted “Business Partner Program”. Our production team at Mt. Harvest rolled up our sleeves and went to work for GPJ. From script creation, storyboarding and studio live-action production to editing and digital compositing in record time. Mt. Harvest collaborated with George P. Johnson’s creatives with one goal in mind: epic. And that’s precisely what we achieved.