Hope for Children Gala Hosted by Samsung
Over 152,000 Samsung-branded content views; and raised a total of $1.5 million.
Samsung’s prestigious event
The gala hosts Board-level Samsung guests, valued customers, A-list celebrities and global media. The event generates immense media buzz for the program and serves as a unique opportunity to deepen important relationships. After a brief change in venues, Samsung decided to return the Gala to the legendary Cipriani Wall Street® in New York City. GPJ was charged with refreshing, updating and producing Samsung’s prestigious event.
$1.5 million Raised
The newly reformatted Gala engaged, entertained and inspired close to 900 attendees while generating 276.6 million impressions in influential fashion, style, entertainment and culture media; streamed live interviews viaWhat’s Trending to key influencers, resulting in over 152,000 Samsung-branded content views; and raised a total of $1.5 million.